The narrative forms a strong portion in any form of content. If you can’t ‘storytell’, you’re a drop in the ocean. On a bit of an unrelated note, you don’t see as much long form pieces because of the margins and journalisms’ dependence on advertising. While there are half a dozen exceptions, the bulk of publications like Bloomberg, Washington rely on backers with deep pockets. Nothing exemplifies this dichotomy of quality vs quantity than Mother Jones’ terrific piece and its RoI — http://m.motherjones.com/media/2016/08/whats-missing-from-journalism