Medium

Adithya Venkatesan

Adithya Venkatesan

·

May 27, 2025

When Air India gave Dali a baby elephant for an ashtray

How Air India comissioned an ashtray, and gave a baby elephant to Salvador Dali as payment

When Air India gave Dali a baby elephant for an ashtray

Adithya Venkatesan

·

Apr 19, 2025

We were warned about Orwell. But we’re living in Huxley

How Huxley foresaw our age of distraction and decay

We were warned about Orwell. But we’re living in Huxley

Adithya Venkatesan

·

Jul 26, 2024

On satisficing — a bet on human irrationality

Satisficing: A cognitive heuristic to explain the behavior of decision-makers under circumstances in which an optimal solution cannot be…

On satisficing — a bet on human irrationality

Adithya Venkatesan

·

Jun 18, 2024

Understanding personas in SaaS marketing

When selling SaaS products, marketing teams obsess over the different ‘personas’ to be targeted. I categorize these under three buckets:

Understanding personas in SaaS marketing

Adithya Venkatesan

·

Mar 19, 2024

Chicken sexing and knowing

Determining the sex of a newborn chick has been a problem that has plagued the poultry industry for centuries.

Chicken sexing and knowing

Adithya Venkatesan

·

Mar 14, 2024

What happens when you start writing

Writing is the single biggest force multiplier you will ever learn. The more you write, the clearer your thoughts get over time. You learn…

What happens when you start writing

Adithya Venkatesan

·

May 1, 2023

A Confederacy of Dunces — The joke’s on… you

John Kennedy Toole committed suicide at 32. He got depressed after multiple publishers rejected, ‘A Confederacy of Dunces’. His mother…

A Confederacy of Dunces — The joke’s on… you

Adithya Venkatesan

·

Apr 10, 2023

The Vegetarian — Uncomfortably poignant

Some thoughts on Han Kang’s stellar book — art, culture and fine literature

The Vegetarian — Uncomfortably poignant

Adithya Venkatesan

·

Apr 19, 2022

No budgets for branding? Here’s what you can do…

A quick primer on different things you can do when you don’t have huge budgets for brand marketing

No budgets for branding? Here’s what you can do…

Adithya Venkatesan

·

Jan 18, 2022

The Gojek Employer Branding playbook

Lessons in building a tech-focused brand — The importance of content, patience, & perseverance to allow compounding kick in

The Gojek Employer Branding playbook

Adithya Venkatesan

Adithya Venkatesan

Brand Marketer. Twitter: @adadithya. Travel fanatic. Wildlife lover. Voracious reader. Cenosillicaphobic. Logophile. Past: @gojektech @reuters @ACJIndia

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