Some books make you so uncomfortable, they’re almost palpable. Your skin crawls as you read. You want to turn to the next page, wanting to know ‘what happens next’. …

A quick primer on different things you can do when you don’t have huge budgets for brand marketing ☺️ I get a lot of queries around how one can do brand marketing when budgets are scarce. In most cases, you will be able to do a fantastic job at branding…

Lessons in building a tech-focused brand — The importance of content, patience, & perseverance to allow compounding kick in This entire ‘article’ was originally a tweetstorm. I thought it prudent to post it here since it’s easier to share my Medium profile link for those interested in brand-building activities. While…

There’s a simple career hack to make it big in marketing. Read on… This piece is for anyone from 16–25 years old. If you’re reading this, i’m going to give you the single biggest advice to earn lots of money, and build a strong career in marketing. It’s so simple…

Sharing a template I use to evaluate, and hire quality storytellers. Finding good storytellers is a nightmare. 10 years in the communication industry, and it’s been nearly impossible to hire good talent. Having said that, there are enough folks who are good at what they do, but probably don’t realise…

From solving hiring woes, to helping raise money, and improving perceptions — brand marketing is this missing piece in the puzzle. — Picking what to read and assimilating it is… a luxury. We’re inundated with so much, we lose track of what would enrich our knowledge. All information is good, just that some are more timely than the rest. Information Overload is a huge problem. Everyone’s creating more, and consumption is haphazard.

Owned media content is fragmented, and discovery is haphazard. The theory is simple — Everyone has WhatsApp. Can we reach enough people with the best from our stables? — Today, we embark on a new experiment — integrating WhatsApp into our branding endeavours, so folks can hear directly from our vault. We produce a lot of content across the board: Gojek has two blogs — One focused primarily on Engineering, Product and Design. Another focused on Culture and People…

For 5 years, Gojek’s identity was a call centre. A year and a half after we launched an app, we were a unicorn. 3 years later, a decacorn. 😎 — It was the inevitable cliché. From the Valley, plonked into the by-lanes of Indonesia. A garage. 2 call centre staff, 1 operations staff, 1 admin staff, 1 intern. 1 generalist. 6 people in all. And a whole bunch of wedding cards. Wait, what?! Wedding cards? Yup.

Never hire a contractor, freelancer, or an agency to do written, external-facing content for your team. (More so in the initial stages of the company’s journey.) Probably unpopular, but strongly held view. First, context: There are three key communication strategies you have at your arsenal (This is obvious, but please…