Adithya Venkatesan – Medium

Adithya Venkatesan

Adithya Venkatesan

Chicken sexing and knowing

Determining the sex of a newborn chick has been a problem that has plagued the poultry industry for centuries.

4 min readMar 19, 2024

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Chicken sexing and knowing

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Adithya Venkatesan

What happens when you start writing

Writing is the single biggest force multiplier you will ever learn. The more you write, the clearer your thoughts get over time. You learn…

2 min readMar 14, 2024

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What happens when you start writing

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Adithya Venkatesan

A Confederacy of Dunces — The joke’s on… you

John Kennedy Toole committed suicide at 32. He got depressed after multiple publishers rejected, ‘A Confederacy of Dunces’. His mother…

3 min readMay 1, 2023

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A Confederacy of Dunces — The joke’s on… you

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Adithya Venkatesan

The Vegetarian — Uncomfortably poignant

Some thoughts on Han Kang’s stellar book — art, culture and fine literature

2 min readApr 10, 2023

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The Vegetarian — Uncomfortably poignant

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Adithya Venkatesan

No budgets for branding? Here’s what you can do…

A quick primer on different things you can do when you don’t have huge budgets for brand marketing

3 min readApr 19, 2022

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No budgets for branding? Here’s what you can do…

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Adithya Venkatesan

The Gojek Employer Branding playbook

Lessons in building a tech-focused brand — The importance of content, patience, & perseverance to allow compounding kick in

3 min readJan 18, 2022

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The Gojek Employer Branding playbook

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Adithya Venkatesan

How to build a career in marketing, and earn lots of monies

There’s a simple career hack to make it big in marketing. Read on…

4 min readOct 11, 2021

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How to build a career in marketing, and earn lots of monies

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Adithya Venkatesan

How to hire a content marketer?

Sharing a template I use to evaluate, and hire quality storytellers.

5 min readJun 25, 2021

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How to hire a content marketer?

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Adithya Venkatesan
in
Life at Gojek

How To Structure A Branding Team

From solving hiring woes, to helping raise money, and improving perceptions — brand marketing is this missing piece in the puzzle.

4 min readMar 31, 2021

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How To Structure A Branding Team

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Adithya Venkatesan
in
Gojek Product + Tech

WhatsApp <> Gojek — An experiment

Owned media content is fragmented, and discovery is haphazard. The theory is simple — Everyone has Whatsapp. Can we reach enough people…

3 min readMar 9, 2021

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WhatsApp <> Gojek — An experiment

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Adithya Venkatesan

Adithya Venkatesan

Brand Marketer. Twitter: @adadithya. Travel fanatic. Wildlife lover. Voracious reader. Cenosillicaphobic. Logophile. Past: @gojektech @reuters @ACJIndia

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