On satisficing — a bet on human irrationalitySatisficing: A cognitive heuristic to explain the behavior of decision-makers under circumstances in which an optimal solution cannot be…Jul 26Jul 26
Understanding personas in SaaS marketingWhen selling SaaS products, marketing teams obsess over the different ‘personas’ to be targeted. I categorize these under three buckets:Jun 181Jun 181
Chicken sexing and knowingDetermining the sex of a newborn chick has been a problem that has plagued the poultry industry for centuries.Mar 191Mar 191
What happens when you start writingWriting is the single biggest force multiplier you will ever learn. The more you write, the clearer your thoughts get over time. You learn…Mar 14Mar 14
A Confederacy of Dunces — The joke’s on… youJohn Kennedy Toole committed suicide at 32. He got depressed after multiple publishers rejected, ‘A Confederacy of Dunces’. His mother…May 1, 2023May 1, 2023
The Vegetarian — Uncomfortably poignantSome thoughts on Han Kang’s stellar book — art, culture and fine literatureApr 10, 2023Apr 10, 2023
No budgets for branding? Here’s what you can do…A quick primer on different things you can do when you don’t have huge budgets for brand marketingApr 19, 2022Apr 19, 2022
The Gojek Employer Branding playbookLessons in building a tech-focused brand — The importance of content, patience, & perseverance to allow compounding kick inJan 18, 20221Jan 18, 20221
How to build a career in marketing, and earn lots of moniesThere’s a simple career hack to make it big in marketing. Read on…Oct 11, 20211Oct 11, 20211
How to hire a content marketer?Sharing a template I use to evaluate, and hire quality storytellers.Jun 25, 20211Jun 25, 20211