Adithya Venkatesan – Medium

Adithya Venkatesan

On satisficing — a bet on human irrationality

Satisficing: A cognitive heuristic to explain the behavior of decision-makers under circumstances in which an optimal solution cannot be…

Jul 26

On satisficing — a bet on human irrationality

Jul 26

Understanding personas in SaaS marketing

When selling SaaS products, marketing teams obsess over the different ‘personas’ to be targeted. I categorize these under three buckets:

Jun 18

Understanding personas in SaaS marketing

Jun 18

Chicken sexing and knowing

Determining the sex of a newborn chick has been a problem that has plagued the poultry industry for centuries.

Mar 19

Chicken sexing and knowing

Mar 19

What happens when you start writing

Writing is the single biggest force multiplier you will ever learn. The more you write, the clearer your thoughts get over time. You learn…

Mar 14

What happens when you start writing

Mar 14

A Confederacy of Dunces — The joke’s on… you

John Kennedy Toole committed suicide at 32. He got depressed after multiple publishers rejected, ‘A Confederacy of Dunces’. His mother…

May 1, 2023

A Confederacy of Dunces — The joke’s on… you

May 1, 2023

The Vegetarian — Uncomfortably poignant

Some thoughts on Han Kang’s stellar book — art, culture and fine literature

Apr 10, 2023

The Vegetarian — Uncomfortably poignant

Apr 10, 2023

No budgets for branding? Here’s what you can do…

A quick primer on different things you can do when you don’t have huge budgets for brand marketing

Apr 19, 2022

No budgets for branding? Here’s what you can do…

Apr 19, 2022

The Gojek Employer Branding playbook

Lessons in building a tech-focused brand — The importance of content, patience, & perseverance to allow compounding kick in

Jan 18, 2022

The Gojek Employer Branding playbook

Jan 18, 2022

How to build a career in marketing, and earn lots of monies

There’s a simple career hack to make it big in marketing. Read on…

Oct 11, 2021

How to build a career in marketing, and earn lots of monies

Oct 11, 2021

How to hire a content marketer?

Sharing a template I use to evaluate, and hire quality storytellers.

Jun 25, 2021

How to hire a content marketer?

Jun 25, 2021

Adithya Venkatesan

Adithya Venkatesan

Brand Marketer. Twitter: @adadithya. Travel fanatic. Wildlife lover. Voracious reader. Cenosillicaphobic. Logophile. Past: @gojektech @reuters @ACJIndia

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